Maison SMOOCH · The Unveiling
The doors open in
30 November 2026 · 00:00 IST
I — The Cloth
Weight you can feel.
Every piece begins with its fabric. We choose cotton the way a tailor chooses wool: by weight, by hand, and by how it falls. Our rule is simple: nothing we make weighs less than 320 GSM.
What is GSM?
Grams per square metre: the plain measure of how much cloth is in a garment. A higher number means a denser knit, a richer drape, and a piece that lasts. An everyday T-shirt is about 160 GSM. Ours start at 320, twice the weight, and go up to 480.
- Nº 01480GSMBrushed-back French TerryOur heaviest cloth. Brushed on the inside to a soft, plush nap, and dense enough to keep its shape for years.Cut forHoodies
- Nº 02460GSMLoopback Cotton FleeceLeft unbrushed, so the inner loops give it structure and air. A firmer hand with a clean, sculpted fall.Cut forFull-zip hoodies
- Nº 03320GSMGarment-dyed Combed CottonTwice the weight of an everyday tee. Combed for a smooth, quiet face, and dyed after sewing so the colour runs deep into every seam.Cut forT-shirts
- Nº 04320GSMWashed Cotton RipstopA reinforced grid weave, washed after sewing for a broken-in softness from the very first wear.Cut forTrousers
Dyed after sewing
Colour is set once the garment is sewn, so seams, ribs and panels take the dye together. The result is rich and even, and it ages well.
Small batches
Each design is cut once, in small numbers. When it is gone, it is not made again.
Made to last
Cold wash, inside out. Hang to dry. Heavyweight cotton cared for like this only gets better.
II — Correspondence
Write to the house.
Private enquiries, press and collaborations. Every letter is read, and every letter gets a personal reply.
- Enquiries
- hello@smooch.co.in
- @smooch
- Atelier
- India
- Opening
- 30 November 2026 · 00:00 IST